Sanfo Outdoor Products Co., Ltd was started in May 1997 after the original founder, Zhang Heng had backpacked to the west region of China. During his journey, he noticed the beginning stage of China's outdoor industry and shared with some foreigners their experience. Eventually, that trip inspired him to establish a store committing to Sports, Happiness and Dream. In March 1998, the first store was opened at the east gate of Beijing University. At that time, only very poor quality outdoor products could be served. Luckily, they caught the opportunity and the market began to boom. Sanfo now is the largest domestic retail store. Till 2008, they have extended the business by 17 retail stores in Beijing, Shanghai and Wenzhou together with several franchise stores in other cities. They also offer direct sales via the Internet (www.sanfo.com), telephone and mail. Besides, their club also organizes various outdoor adventures which have involved thousands of people into the outdoor activities.