Quan Ju De restaurant he famous brand, Beijing Quanjude (Repository of All Virtues ) duck, is a successful examople of protecting its name. The Quanjude roasted duck has a history of 140 years (2004). This company has produced some 115 million roasted ducks. And the brand value has reached more than 8 billion yuan (US$960 million). In 1999, the State Administration recognized the Quanjude as a Chinese famous brand for Industry and Commerce. The company has registered the brand in 37 countries and regious, and a series of traditional and up-to-date Duck Furnace(an apparatus to roast duck) technologies have applied for patent protection